Thinkific pricing: plans, add-ons and the real yearly cost

Thinkific plans and prices

Thinkific has three self-serve plans and a custom Plus plan. Paying annually saves up to 25%.

Source: thinkific.com/pricing, checked 25 September 2026. Prices in US dollars, before tax. Thinkific may change them at any time.

What each Thinkific plan unlocks

Basic

Unlimited courses with video lessons, quizzes and student discussions, one community, up to five digital products such as e-books, checkout with coupons and order bumps, abandoned-cart emails, sales and student dashboards, and your own domain.

Start (Thinkific's most popular plan)

Adds live cohorts and coaching with Zoom sessions and attendance tracking, completion certificates, assignments and graded quizzes, bundles, upsells and payment plans, memberships and subscriptions, and an HTML and CSS editor.

Grow

Adds removal of Thinkific branding, three communities, group orders and B2B seat sales, invoicing, phone and priority chat support, API access and webhooks, and student engagement reports.

Plus

A custom plan with dedicated support, an AI teaching assistant, single sign-on, learning paths and SCORM, CRM integrations such as HubSpot and Salesforce, custom roles and analytics, and 10,000 or more user seats.

Costs on top of the plan

• Branded mobile app: an add-on at $199 a month, included on some Plus contracts. On the Grow plan that roughly doubles the monthly cost.
• Payment processing: Thinkific Payments charges standard card processing, which Thinkific describes as in line with Stripe and PayPal at 2.9%. If you use Stripe or PayPal instead, Thinkific notes additional fees in select countries.
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Important features sit on specific tiers. Certificates and live cohorts start on Start, removing Thinkific branding starts on Grow, and SSO and SCORM are on Plus. Check which of these you need before comparing headline prices.

Which Thinkific plan should you choose?

• Basic if you are publishing your first self-paced course and building an audience.
• Start if you run cohorts, issue certificates or need payment plans and memberships.
• Grow if you sell to companies, need invoicing or an API, or want Thinkific's branding removed.
• Plus if you need SSO, SCORM, CRM integrations or large user volumes.

Thinkific offers a free trial on its self-serve plans.

What Thinkific costs at three business sizes

Annual billing, before payment processing and tax.

The branded app is what changes the picture. At $199 a month, it costs more than the Grow plan itself, so a B2B business that wants its own app pays more than twice the Grow price. If a branded app matters to your learners, include it in every comparison from the start rather than treating it as a later upgrade.

Thinkific vs AcadifyLab: which suits you

AcadifyLab charges a flat plan price with no share of your course revenue. See the pricing page and the plan comparison. For a broader view, read how to compare online course platforms.